Corporate & Special Sales Account Manager | BMW North America - Woodclifflake, NJ | April 2023 – November 2023
•    Reviewed & reported on customer retention, business opportunities, and market trends, focusing on medium - long term sales goals
•    Developed incentive payment processes with company financial and marketing departments for over 328 BMW Authorized Dealers

•    Generated 2,500+ Unique Leads that lead to over a $1M worth of BMW Vehicle Sales, utilizing Power BI & Salesforce software
•    Achieved a Lead Response Rate of 94% up 3% from year- to- date while also achieving an Average Closing Ratio of 16.8% per quarter

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Content Coordinator | Evanta, a Gartner Company - Dallas, Texas | August 2021-March 2022

• Collaborated closely with Program Managers to create compelling event agendas as well as Sales, Marketing, and Operations Departments to ensure alignment with event strategy and delivery

• Created and revised marketing and communication copy, introductions to conference media clips, session abstracts and corporate executive bios after conducting phone interviews with C-level Executives and Conference Keynote Speakers

• Conducted phone interviews with C-level Executives

• Responsible for data integrity across company Phoenix Data CRM and Power BI data files to ensure optimal use of information for reporting, new business & retention efforts

• Achieved an average Attendance Rate of 65% up 4% from year to date while also achieving an Average Participant Surveys of 80% per conference, servicing BISOs, CDOs, CHROs, CIOs, and CISOs throughout the United States and Europe

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Web Content Manager | The Neiman Marcus Group - Dallas, Texas | October 2019-April 2020

• Collaborated with Creative Design team to collect and export online editorial content for online homepages, landing pages, banners, graphic-headers, and digital look-books while developing web experiences within the Contentful CMS platform to accurately match editorial content mockups

• Developed in-depth knowledge of web design and wireframes utilizing Adobe AEM, Photoshop, Dreamweaver, InDesign, HTML, and CSS for Email Marketing Campaigns

• Coordinated with Copywriters, Graphic Designers, and Merchants to ensure website/app content reflected business objectives by displaying strong editing skills and a solid understanding of web content rules and regulations, ultimately improving product search visibility by 55% and increasing sales by 30% year to date

• Performed competitive analysis to offer proper recommendations that drove business growth and improved customer experience by 40%

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Project Management Intern (Creative Services) | Allison+Partners - Dallas, Texas | June 2019-October 2019

• Met with fortune 500 company clients to take detailed ordering briefs and clarify specific requirements of each project while collaborating with Art Directors, Graphic Designers, and Company Partners to create presentations, case studies, and content designed to accelerate business momentum

• Assisted in developing campaigns aimed at acquiring customers which included, business strategies, customer messaging, and marketing events ultimately increasing client engagement and activations

• Tracked project performance, while assisting in executing marketing related tasks specifically to analyze the successful completion of short and long-term campaign goals measuring efficacy against key performance indicators

• Performed periodic quality control evaluations of digital and physical design assets utilized for client go-to-market strategies, campaigns for new products, and feature launches

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 Digital Marketing Coordinator |Fairfield Residential - Dallas, Texas | August 2017-January 2019

• Partnered with the Regional Marketing Manager to manage the strategy of SEO/ SEM, geo-targeting and retargeting campaigns generating on average 7k+ unique website visitors and 200 in person visits monthly

• Managed paid social media ads, primarily via Facebook and Instagram, by identifying target markets, creating user personas and implementing segmentation, increasing Inwood Station Apartments property's online reputation rating by 34% over the industry standard

• Performed rigorous A/B testing, which improved the conversion rate of landing pages leading to over a $2 million of apartment sales

• Automated marketing KPI reporting using Power BI, Tableau, and Google Analytics saving roughly 6 hours of manual work each week

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